Color

#697396

#697396
hex#697396
rgbrgb(105, 115, 150)
hslhsl(227, 18%, 50%)
oklchoklch(0.561 0.056 272.1)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1747

Colors that go with #697396

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #697396

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#968d69

#698996 · #766996

#966972 · #729669

Split-complementary

Open in tool →

#967669 · #899669

#966989 · #968d69 · #699676

Contrast

#697396 as textRatioAAAA largeAAAFix
Aaon white
4.67:1passpassfail
  • AAA: use #4f5772 as the text (7.15:1)
Aaon black
4.49:1failpassfail
  • AA: use #6c7599 as the text (4.64:1)
  • AAA: use #9097b2 as the text (7.26:1)
  • AA: or shift the background to #fcfcfc (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697396-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md