Color

#696fdd

#696fdd
hex#696fdd
rgbrgb(105, 111, 221)
hslhsl(237, 63%, 64%)
oklchoklch(0.592 0.165 277.8)
Closest name: Pan Purple (#657aef)Relative luminance 0.1959

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddd769

#69a9dd · #9d69dd

#dd696f · #6fdd69

Split-complementary

Open in tool →

#dd9d69 · #a9dd69

#dd69a9 · #ddd769 · #69dd9d

Contrast

#696fdd as textRatioAAAA largeAAAFix
Aaon white
4.27:1failpassfail
  • AA: use #6167db as the text (4.7:1)
  • AAA: use #3c43d3 as the text (7.15:1)
  • AA: or shift the background to #0d0d0d (4.55:1)
Aaon black
4.92:1passpassfail
  • AAA: use #8b8fe5 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696fdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696fdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696fdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696fdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696fdd-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md