Color

#dd696f

#dd696f
hex#dd696f
rgbrgb(221, 105, 111)
hslhsl(357, 63%, 64%)
oklchoklch(0.661 0.145 18.7)
Closest name: Berrylicious (#d75e6c)Relative luminance 0.2662

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69ddd7

#dd69a9 · #dd9d69

#6fdd69 · #696fdd

Split-complementary

Open in tool →

#69dd9d · #69a9dd

#a9dd69 · #69ddd7 · #9d69dd

Contrast

#dd696f as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #d44047 as the text (4.54:1)
  • AAA: use #a6262c as the text (7.15:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.32:1passpassfail
  • AAA: use #e0767b as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd696f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd696f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd696f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd696f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd696f-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md