Color

#696435

#696435
hex#696435
rgbrgb(105, 100, 53)
hslhsl(54, 33%, 31%)
oklchoklch(0.496 0.067 103.2)
Closest name: Eat Your Greens (#696845)Relative luminance 0.1237

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#353a69

#694a35 · #546935

#356964 · #643569

Split-complementary

Open in tool →

#355469 · #4a3569

#35694a · #353a69 · #693554

Contrast

#696435 as textRatioAAAA largeAAAFix
Aaon white
6.04:1passpassfail
  • AAA: use #5f5a30 as the text (7.02:1)
Aaon black
3.47:1failpassfail
  • AA: use #7d773f as the text (4.58:1)
  • AAA: use #9f9750 as the text (7.02:1)
  • AA: or shift the background to #e0e0e0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696435 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696435 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696435
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696435 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696435-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md