Color

#693554

#693554
hex#693554
rgbrgb(105, 53, 84)
hslhsl(324, 33%, 31%)
oklchoklch(0.407 0.085 344.8)
Closest name: Grape (#6c3461)Relative luminance 0.0619

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35694a

#643569 · #69353a

#546935 · #355469

Split-complementary

Open in tool →

#3a6935 · #356964

#696435 · #35694a · #353a69

Contrast

#693554 as textRatioAAAA largeAAAFix
Aaon white
9.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #ab598a as the text (4.53:1)
  • AAA: use #c185a9 as the text (7.2:1)
  • AA: or shift the background to #b5b5b5 (4.58:1)
  • AAA: or shift the background to #e0e0e0 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #693554 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#693554 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #693554
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #693554 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/693554-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md