Color

#693d12

#693d12
hex#693d12
rgbrgb(105, 61, 18)
hslhsl(30, 71%, 24%)
oklchoklch(0.405 0.083 60.4)
Closest name: Brown (#653700)Relative luminance 0.0638

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#123d69

#691212 · #696912

#12693d · #3d1269

Split-complementary

Open in tool →

#126969 · #121269

#126912 · #123d69 · #691269

Contrast

#693d12 as textRatioAAAA largeAAAFix
Aaon white
9.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #aa631d as the text (4.51:1)
  • AAA: use #da8025 as the text (7.1:1)
  • AA: or shift the background to #b8b8b8 (4.65:1)
  • AAA: or shift the background to #e3e3e3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #693d12 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#693d12 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #693d12
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #693d12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/693d12-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md