Color

#691bd0

#691bd0
hex#691bd0
rgbrgb(105, 27, 208)
hslhsl(266, 77%, 46%)
oklchoklch(0.468 0.241 293.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0834

Colors that go with #691bd0

Olive Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #691bd0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81d01b

#1b27d0 · #c41bd0

#d0691b · #1bd069

Split-complementary

Open in tool →

#d0c41b · #27d01b

#d01b27 · #81d01b · #1bd0c4

Contrast

#691bd0 as textRatioAAAA largeAAAFix
Aaon white
7.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #9453e9 as the text (4.67:1)
  • AAA: use #b081ef as the text (7.23:1)
  • AA: or shift the background to #c4c4c4 (4.51:1)
  • AAA: or shift the background to #f2f2f2 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #691bd0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#691bd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #691bd0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #691bd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/691bd0-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md