Color

#490343

#490343
hex#490343
rgbrgb(73, 3, 67)
hslhsl(305, 92%, 15%)
oklchoklch(0.283 0.123 332.5)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0189

Colors that go with #490343

Charcoal, Denim and Powder Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#034909

#2c0349 · #490320

#444903 · #034449

Split-complementary

Open in tool →

#204903 · #03492c

#492c03 · #034909 · #032049

Contrast

#490343 as textRatioAAAA largeAAAFix
Aaon white
15.25:1passpasspassPasses AAA — no fix needed.
Aaon black
1.38:1failfailfail
  • AA: use #d309c2 as the text (4.59:1)
  • AAA: use #f74ae9 as the text (7.11:1)
  • AA: or shift the background to #8c8c8c (4.53:1)
  • AAA: or shift the background to #b0b0b0 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490343 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#490343 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #490343
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #490343 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/490343-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md