Color

#49014c

#49014c
hex#49014c
rgbrgb(73, 1, 76)
hslhsl(298, 97%, 15%)
oklchoklch(0.288 0.132 326.4)
Closest name: Clairvoyant (#480656)Relative luminance 0.0196

Colors that go with #49014c

Denim, Forest Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#044b01

#24014b · #4b0129

#4b4901 · #014b49

Split-complementary

Open in tool →

#294b01 · #014b24

#4b2401 · #044b01 · #01294b

Contrast

#49014c as textRatioAAAA largeAAAFix
Aaon white
15.09:1passpasspassPasses AAA — no fix needed.
Aaon black
1.39:1failfailfail
  • AA: use #cc03d3 as the text (4.52:1)
  • AAA: use #f640fc as the text (7.06:1)
  • AA: or shift the background to #8f8f8f (4.66:1)
  • AAA: or shift the background to #b3b3b3 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49014c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#49014c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #49014c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #49014c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/49014c-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md