Color

#40ce74

#40ce74
hex#40ce74
rgbrgb(64, 206, 116)
hslhsl(142, 59%, 53%)
oklchoklch(0.755 0.176 151.5)
Closest name: Emerald Green (#50c878)Relative luminance 0.4649

Colors that go with #40ce74

Charcoal, Blue and Mustard Yellow lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ce409a

#53ce40 · #40cebb

#7440ce · #ce7440

Split-complementary

Open in tool →

#bb40ce · #ce4053

#4053ce · #ce409a · #cebb40

Contrast

#40ce74 as textRatioAAAA largeAAAFix
Aaon white
2.04:1failfailfail
  • AA: use #238647 as the text (4.59:1)
  • AAA: use #1a6536 as the text (7.1:1)
  • AA: or shift the background to #474747 (4.56:1)
  • AAA: or shift the background to #292929 (7.13:1)
Aaon black
10.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40ce74 as the background.

Brands using this color

mcpConnect your agent — build around #40ce74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40ce74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40ce74-a2beaf-c659d4-1f2d2a-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md