# #40ce74

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40ce74`
- RGB: rgb(64, 206, 116)
- HSL: hsl(142, 59%, 53%)
- OKLCH: oklch(0.755 0.176 151.5)
- Relative luminance: 0.4649
- Nearest named color: Emerald Green (#50c878, Δ 2.064) — https://brandsweets.com/colors/emerald-green
- Moods: neutral
- Page: https://brandsweets.com/colors/40ce74

## Tints & shades

- Tints (toward white): #55d383, #65d78f, #79dc9e, #89e1a9, #9ee6b8, #aeeac4, #c2efd3, #d2f3df, #e7f9ed, #f7fdf9
- Shades (toward black): #32c367, #2dae5c, #289a52, #238647, #1e763e, #196134, #144d29, #0f391e, #092413, #041009

## Harmonies

- Complementary: #ce409a
- Analogous: #53ce40, #40cebb
- Triadic: #7440ce, #ce7440
- Split-complementary: #bb40ce, #ce4053
- Tetradic: #4053ce, #ce409a, #cebb40

## Colors that go with #40ce74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #40ce74: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Unity's brand system put Blue beside #40ce74, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Fresh Juice put Mustard Yellow beside #40ce74, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #40ce74 in 4 real palettes, including Brilliant's brand system and Docker's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #40ce74 in 12 real palettes, including WhatsApp's brand system and Chime's brand system, as the supporting colour. Seen in: WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Chime (https://brandsweets.com/colors/brands/chime-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #40ce74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Light Coral** #f08080 [harmony, pool: split] — Light Coral is a split-complement of #40ce74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/lightcoral
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #40ce74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #238647 (4.59:1); AA: background → #474747 (4.56:1); AAA: text → #1a6536 (7.1:1); AAA: background → #292929 (7.13:1)
- On black (#000000): 10.3:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **WhatsApp** — accent #43cd66 (Δ 1.51) — https://brandsweets.com/colors/brands/whatsapp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40ce74-a2beaf-c659d4-1f2d2a-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40ce74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.