Lagoon
Open in tool →Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef.
Color
#40baa4rgb(64, 186, 164)hsl(169, 49%, 49%)oklch(0.716 0.112 178.6)Charcoal, Hot Pink and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black for #40baa4: softer than #000 and cool enough to feel like part of the same palette.
Hot Pink sits directly opposite #40baa4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson is paired with #40baa4 in 4 real palettes, including DuckDuckGo's brand system and Riot Games's brand system, as the supporting colour.
Designers have shipped Dodger Blue with #40baa4: 4 real palettes, including Unity's brand system and Playground, as the lead colour.
7 real palettes, including Ford's brand system and Fintech Trust put Midnight Blue beside #40baa4, as the lead colour.
5 real palettes, including Crayon Box and Fresh Juice put Mustard Yellow beside #40baa4, as the accent.
Royal Blue is paired with #40baa4 in 4 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent.
4 real palettes, including Indigo SaaS and Ledger Dark put Slate Gray beside #40baa4, as the supporting colour.
| #40baa4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.39:1 | fail | fail | fail | |
Aaon black | 8.78:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40baa4 as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40baa4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40baa4-a2bebc-d459ab-1f2a2d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md