Color

#40ba44

#40ba44
hex#40ba44
rgbrgb(64, 186, 68)
hslhsl(122, 49%, 49%)
oklchoklch(0.697 0.191 143.6)
Closest name: Exit Light (#55bb33)Relative luminance 0.3663

Colors that go with #40ba44

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba40b6

#79ba40 · #40ba81

#4440ba · #ba4440

Split-complementary

Open in tool →

#8140ba · #ba4079

#4079ba · #ba40b6 · #ba8140

Contrast

#40ba44 as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #2e8530 as the text (4.65:1)
  • AAA: use #226324 as the text (7.3:1)
  • AA: or shift the background to #383838 (4.65:1)
  • AAA: or shift the background to #171717 (7.11:1)
Aaon black
8.33:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40ba44 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #40ba44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40ba44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40ba44-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md