Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Color
#39a294
#39a294
hex
#39a294rgb
rgb(57, 162, 148)hsl
hsl(172, 48%, 43%)oklch
oklch(0.649 0.097 182.8)Closest name: Baltic (#279d9f)Relative luminance 0.2885
Colors that go with #39a294
Charcoal, Copper and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #39a294: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
shippedCopper is paired with #39a294 in 6 real palettes, including Clean Beauty and Wellness, as the accent — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #39a294 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #39a294 in 4 real palettes, including Peacock and Dusk, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #39a294 in 4 real palettes, including Tide Pool and Fintech Trust, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #39a294 in 4 real palettes, including Indigo SaaS and Mushroom, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #39a294 in 18 real palettes, including Rain Garden and Still Water, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Deep Pink #ff1493
complementaryDeep Pink sits directly opposite #39a294 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #39a294
Tints & shades
Harmonies
Contrast
| #39a294 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.1:1 | fail | pass | fail | |
Aaon black | 6.77:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39a294 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #39a294
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #39a294 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/39a294-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md