Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Color
#399d98
#399d98
hex
#399d98rgb
rgb(57, 157, 152)hsl
hsl(177, 47%, 42%)oklch
oklch(0.637 0.092 190.4)Closest name: Baltic (#279d9f)Relative luminance 0.2725
Colors that go with #399d98
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #399d98: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #399d98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #399d98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #399d98: 9 real palettes, including Peacock and Dusk, as the supporting colour.
Midnight Blue #191970
shipped9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #399d98, as that palette's text colour.
Orange #ffa500
shipped5 real palettes, including Mint Modern and Gopro's brand system put Orange beside #399d98, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #399d98 in 9 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #399d98: 5 real palettes, including Fintech Trust and Deep Water, as the supporting colour.
Tints & shades
Harmonies
Contrast
| #399d98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.26:1 | fail | pass | fail | |
Aaon black | 6.45:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #399d98 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #399d98
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #399d98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/399d98-a2bcbe-d4599b-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md