Color

#37b4e1

#37b4e1
hex#37b4e1
rgbrgb(55, 180, 225)
hslhsl(196, 74%, 55%)
oklchoklch(0.722 0.124 227)
Closest name: Blue Bikini (#00bbee)Relative luminance 0.3889

Colors that go with #37b4e1

Charcoal, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e16537

#37e1ba · #375fe1

#e137b4 · #b4e137

Split-complementary

Open in tool →

#e1375f · #e1ba37

#ba37e1 · #e16537 · #5fe137

Contrast

#37b4e1 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #197fa4 as the text (4.55:1)
  • AAA: use #13607c as the text (7.02:1)
  • AA: or shift the background to #3d3d3d (4.54:1)
  • AAA: or shift the background to #1c1c1c (7.12:1)
Aaon black
8.78:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37b4e1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#37b4e1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #37b4e1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #37b4e1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/37b4e1-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md