Color

#327cdc

#327cdc
hex#327cdc
rgbrgb(50, 124, 220)
hslhsl(214, 71%, 53%)
oklchoklch(0.59 0.164 256.5)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dc9232

#32d1dc · #3d32dc

#dc327c · #7cdc32

Split-complementary

Open in tool →

#dc3d32 · #d1dc32

#dc32d1 · #dc9232 · #32dc3d

Contrast

#327cdc as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #2573da as the text (4.62:1)
  • AAA: use #1c58a6 as the text (7.01:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.05:1passpassfail
  • AAA: use #5e98e4 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327cdc as the background.

Brands using this color

Fonts for this mood

#327cdc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327cdc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327cdc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327cdc-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md