Color

#301438

#301438
hex#301438
rgbrgb(48, 20, 56)
hslhsl(287, 47%, 15%)
oklchoklch(0.251 0.073 318.3)
Closest name: Dark Prom Queen (#2b0f2e)Relative luminance 0.0141

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c3814

#1e1438 · #38142e

#383014 · #143830

Split-complementary

Open in tool →

#2e3814 · #14381e

#381e14 · #1c3814 · #142e38

Contrast

#301438 as textRatioAAAA largeAAAFix
Aaon white
16.37:1passpasspassPasses AAA — no fix needed.
Aaon black
1.28:1failfailfail
  • AA: use #a74fbf as the text (4.51:1)
  • AAA: use #bf80d1 as the text (7.22:1)
  • AA: or shift the background to #878787 (4.56:1)
  • AAA: or shift the background to #ababab (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301438 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301438 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301438
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301438 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301438-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md