Midnight Luxe
Open in tool →Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.
Color
#100713
#100713
hex
#100713rgb
rgb(16, 7, 19)hsl
hsl(285, 46%, 5%)oklch
oklch(0.149 0.03 317.6)Closest name: Noir Fiction (#150811)Relative luminance 0.0031
Colors that go with #100713
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #100713 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #100713 in 16 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Blue #0000ff
shipped18 real palettes, including Pfizer's brand system and native Cybersecurity's brand system put Blue beside #100713, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #100713 in 10 real palettes, including Gemstone and Circuit, as the supporting colour.
Brown #a52a2a
shipped4 real palettes, including Velvet and Garnet put Brown beside #100713, as the lead colour.
Burgundy #800020
shipped4 real palettes, including Rare Beauty's brand system and Mailchimp's brand system put Burgundy beside #100713, as the supporting colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #100713: 7 real palettes, including Estate and Arctic, as the supporting colour.
Champagne #f7e7ce
shipped8 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #100713, as the text colour against it.
Real palettes that use #100713
Tints & shades
Harmonies
Contrast
| #100713 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.78:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.06:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #100713 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Night Market
Open in tool →Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events.
Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Fonts for this mood
#100713 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #100713
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #100713 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/100713-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md