Color

#29496b

#29496b
hex#29496b
rgbrgb(41, 73, 107)
hslhsl(211, 45%, 29%)
oklchoklch(0.397 0.069 251.3)
Closest name: Black Turmeric (#2c4364)Relative luminance 0.063

Colors that go with #29496b

Cadet Blue, Goldenrod and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6b4b29

#296a6b · #2a296b

#6b2949 · #496b29

Split-complementary

Open in tool →

#6b2a29 · #6a6b29

#6b296a · #6b4b29 · #296b2a

Contrast

#29496b as textRatioAAAA largeAAAFix
Aaon white
9.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.26:1failfailfail
  • AA: use #4379b1 as the text (4.61:1)
  • AAA: use #6f9ac8 as the text (7.13:1)
  • AA: or shift the background to #b5b5b5 (4.53:1)
  • AAA: or shift the background to #e0e0e0 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29496b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#29496b reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29496b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29496b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29496b-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md