Color

#29396b

#29396b
hex#29396b
rgbrgb(41, 57, 107)
hslhsl(225, 45%, 29%)
oklchoklch(0.358 0.089 268.3)
Closest name: Aegean Blue (#1b416f)Relative luminance 0.0446

Colors that go with #29396b

Steel Blue, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6b5b29

#295b6b · #39296b

#6b2939 · #396b29

Split-complementary

Open in tool →

#6b3929 · #5b6b29

#6b295b · #6b5b29 · #296b39

Contrast

#29396b as textRatioAAAA largeAAAFix
Aaon white
11.1:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #5972c0 as the text (4.59:1)
  • AAA: use #8195cf as the text (7.13:1)
  • AA: or shift the background to #a6a6a6 (4.56:1)
  • AAA: or shift the background to #cfcfcf (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29396b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#29396b reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29396b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29396b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29396b-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md