Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#28a7bd
#28a7bd
hex
#28a7bdrgb
rgb(40, 167, 189)hsl
hsl(189, 65%, 45%)oklch
oklch(0.672 0.108 212.5)Closest name: Aquarius (#2db0ce)Relative luminance 0.3176
Colors that go with #28a7bd
Charcoal, Tomato and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #28a7bd: softer than #000 and cool enough to feel like part of the same palette.
Tomato #ff6347
complementaryshippedTomato sits directly opposite #28a7bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #28a7bd in 4 real palettes, including Salesforce's brand system and Beach Hut, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #28a7bd: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #28a7bd: 4 real palettes, including Figma's brand system and Venmo's brand system, as the accent.
Midnight Blue #191970
shipped10 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #28a7bd, as the lead colour.
Orange #ffa500
shipped5 real palettes, including Gopro's brand system and Mistral AI's brand system put Orange beside #28a7bd, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #28a7bd: 4 real palettes, including First Snow and Calendly's brand system, as the accent.
Real palettes that use #28a7bd
Tints & shades
Harmonies
Contrast
| #28a7bd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.86:1 | fail | fail | fail | |
Aaon black | 7.35:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28a7bd as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#28a7bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #28a7bd
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #28a7bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/28a7bd-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md