Color

#23c74a

#23c74a
hex#23c74a
rgbrgb(35, 199, 74)
hslhsl(134, 70%, 46%)
oklchoklch(0.726 0.21 146.2)
Closest name: Alienated (#00cc55)Relative luminance 0.417

Colors that go with #23c74a

Blue, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c723a1

#4fc723 · #23c79c

#4a23c7 · #c74a23

Split-complementary

Open in tool →

#9c23c7 · #c7234f

#234fc7 · #c723a1 · #c79c23

Contrast

#23c74a as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #188632 as the text (4.67:1)
  • AAA: use #126425 as the text (7.3:1)
  • AA: or shift the background to #404040 (4.61:1)
  • AAA: or shift the background to #212121 (7.16:1)
Aaon black
9.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23c74a as the background.

Brands using this color

mcpConnect your agent — build around #23c74a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #23c74a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/23c74a-a2beac-b559d4-1f2d29-ebf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md