Color

#12ca1b

#12ca1b
hex#12ca1b
rgbrgb(18, 202, 27)
hslhsl(123, 84%, 43%)
oklchoklch(0.729 0.241 142.9)
Closest name: Demeter Green (#02cc02)Relative luminance 0.4245

Colors that go with #12ca1b

Blue, Charcoal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca12c1

#64ca12 · #12ca77

#1b12ca · #ca1b12

Split-complementary

Open in tool →

#7712ca · #ca1264

#1264ca · #ca12c1 · #ca7712

Contrast

#12ca1b as textRatioAAAA largeAAAFix
Aaon white
2.21:1failfailfail
  • AA: use #0c8812 as the text (4.62:1)
  • AAA: use #09670e as the text (7.1:1)
  • AA: or shift the background to #424242 (4.54:1)
  • AAA: or shift the background to #242424 (7.01:1)
Aaon black
9.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #12ca1b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #12ca1b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #12ca1b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/12ca1b-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md