Color

#0040ad

#0040ad
hex#0040ad
rgbrgb(0, 64, 173)
hslhsl(218, 100%, 34%)
oklchoklch(0.416 0.183 261.3)
Closest name: Denim (#2243b6)Relative luminance 0.0668

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad6e00

#0096ad · #1700ad

#ad0040 · #40ad00

Split-complementary

Open in tool →

#ad1700 · #96ad00

#ad0096 · #ad6e00 · #00ad17

Contrast

#0040ad as textRatioAAAA largeAAAFix
Aaon white
8.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #146aff as the text (4.54:1)
  • AAA: use #5794ff as the text (7.09:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e3e3e3 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0040ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#0040ad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0040ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0040ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0040ad-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md