Color

#ad0096

#ad0096
hex#ad0096
rgbrgb(173, 0, 150)
hslhsl(308, 100%, 34%)
oklchoklch(0.511 0.226 335.9)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1109

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00ad17

#6e00ad · #ad0040

#96ad00 · #0096ad

Split-complementary

Open in tool →

#40ad00 · #00ad6e

#ad6e00 · #00ad17 · #0040ad

Contrast

#ad0096 as textRatioAAAA largeAAAFix
Aaon white
6.53:1passpassfail
  • AAA: use #a3008d as the text (7.14:1)
Aaon black
3.22:1failpassfail
  • AA: use #d600ba as the text (4.57:1)
  • AAA: use #ff3de5 as the text (7.05:1)
  • AA: or shift the background to #d9d9d9 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad0096 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad0096 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad0096
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad0096 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad0096-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md