YouTube

Broadcast Yourself

Online video / mediaverifiedyoutube.com

YouTube launched in 2005, founded by Chad Hurley, Steve Chen and Jawed Karim, and was acquired by Google in 2006. It became the world's largest video platform; its red play-button mark replaced the original 'Tube' wordmark in the 2017 identity refresh. 'Broadcast Yourself' was its founding-era slogan.

Color

primary

YouTube Red

#ff0000

The play-button red; the only colour in the mark. Source: YouTube brand resources (youtube.com/howyoutubeworks/resources/brand-resources): logo red #FF0000, almost-black #282828.

secondary

Almost Black

#282828

Wordmark and dark UI. Source: YouTube brand resources (youtube.com/howyoutubeworks/resources/brand-resources): logo red #FF0000, almost-black #282828.

accent

Bright Blue

#065fd4

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → YouTube Sansbody → YouTube Sans

YouTube Sansyoutube-sans

custom

Broadcast Yourself

Weights:: 400, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #ff0000 0%, #282828 100%)

Worst-case contrast — white 4.00:1 AA-large · black 1.42:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #a76157 0%, #1c1c1c 100%)

Worst-case contrast — white 4.68:1 AA · black 1.23:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #ec0000 0%, #c20000 100%)

Worst-case contrast — white 4.60:1 AA · black 3.29:1 AA-large · ink #ffffff

Voice & Tone

energeticinclusivecreator-first

Do

+Talk about creators and viewers, not 'users'.
+Keep it upbeat and concrete.

Don't

−Don't recolour the play-button mark.
−Don't write 'Youtube' or 'You Tube' — it is always 'YouTube'.

Logo Inventory

primary

svg

mark

svg

mono

svg

inverse

svg

favicon

png

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to YouTube

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/youtube-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-youtube-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/youtube-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-youtube-com https://mcp.brandsweets.com/youtube-com/mcp

YouTube trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →