# YouTube

> Generated by BrandSweets from the youtube-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Broadcast Yourself

**Mission:** To give everyone a voice and show them the world.

**Sector:** Online video / media

**Founded:** 2005

**Domain:** youtube.com

**Guidelines:** https://www.youtube.com/howyoutubeworks/resources/brand-resources/


YouTube launched in 2005, founded by Chad Hurley, Steve Chen and Jawed Karim, and was acquired by Google in 2006. It became the world's largest video platform; its red play-button mark replaced the original 'Tube' wordmark in the 2017 identity refresh. 'Broadcast Yourself' was its founding-era slogan.

## Voice

**Tone:** energetic, inclusive, creator-first

### Do

- Talk about creators and viewers, not 'users'.
- Keep it upbeat and concrete.

### Don't

- Don't recolour the play-button mark.
- Don't write 'Youtube' or 'You Tube' — it is always 'YouTube'.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | YouTube Red | `#ff0000` | — | The play-button red; the only colour in the mark. Source: YouTube brand resources (youtube.com/howyoutubeworks/resources/brand-resources): logo red #FF0000, almost-black #282828. |
| `secondary` | Almost Black | `#282828` | — | Wordmark and dark UI. Source: YouTube brand resources (youtube.com/howyoutubeworks/resources/brand-resources): logo red #FF0000, almost-black #282828. |
| `accent` | Bright Blue | `#065fd4` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0000`, 600 `#e00000`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **secondary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#282828`
- **accent:** 50 `#f0f4fa`, 100 `#d8e4f3`, 200 `#a6cbfc`, 300 `#70acfb`, 400 `#3e8ff9`, 500 `#1275f8`, 600 `#065fd4`, 700 `#0650b2`, 800 `#043e8b`, 900 `#0a2e5c`, 950 `#071e3c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### YouTube Sans `youtube-sans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"YouTube Sans", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** YouTube Sans (`youtube-sans`)
- **body:** YouTube Sans (`youtube-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #ff0000 0%, #282828 100%)` — worst-case contrast white 4.00:1 AA-large, black 1.42:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #a76157 0%, #1c1c1c 100%)` — ink #ffffff; worst-case contrast white 4.68:1 AA, black 1.23:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ec0000 0%, #c20000 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #f70000 0%, #d20000 100%)`; active `linear-gradient(180deg in oklch shorter hue, #dc0000 0%, #b30000 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (93×20): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/89bb3a9d-db37-43e0-bdf8-cc32ef6ef563/logos/primary-5cf479c50ece51c5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 4.65 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/89bb3a9d-db37-43e0-bdf8-cc32ef6ef563/logos/mark-simpleicons-74b4241f4b54431c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: youtube · artwork citation: https://www.youtube.com/howyoutubeworks/resources/brand-resources/#logos-icons-and-colors

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/89bb3a9d-db37-43e0-bdf8-cc32ef6ef563/logos/mono-d5ef771eed31b95f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/89bb3a9d-db37-43e0-bdf8-cc32ef6ef563/logos/inverse-262002a80346422e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.youtube.com/s/desktop/295c97e3/img/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/youtube-com/tokens.json
- Tokens (CSS): /b/youtube-com/brand.css
- This document: /b/youtube-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/youtube-com/mcp
- Agent integration guide: /agents.md