Subaru

Love. It's what makes Subaru, Subaru.

Automotiveverifiedsubaru.com

Subaru is the automotive division of Japan's Subaru Corporation (formerly Fuji Heavy Industries), building cars since 1954. Its star-cluster emblem depicts the Pleiades — 'Subaru' in Japanese — and the brand is known for symmetrical all-wheel drive and boxer engines. The US tagline has been 'Love. It's what makes Subaru, Subaru.' since 2008.

Color

primary

Slate Grey

#5c6163

Primary brand color: CTAs, links, active states.

secondary

Blue

#1971d4

Secondary brand color.

accent

Sea Green

#468254

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Charcoal

#1d252c

Body text on surface.

Typography

heading → HelveticaNeueLTW05-55Romanbody → HelveticaNeueLTW05-55Roman

HelveticaNeueLTW05-55Romanhelveticaneueltw05-55roman

custom

Love. It's what makes Subaru, Subaru.

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #5c6163 0%, #1971d4 100%)

Worst-case contrast — white 4.82:1 AA · black 3.34:1 AA-large

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #5f6061 0%, #5b7596 100%)

Worst-case contrast — white 4.74:1 AA · black 3.33:1 AA-large · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #676c6e 0%, #515658 100%)

Worst-case contrast — white 5.32:1 AA · black 2.82:1 · ink #ffffff

Voice & Tone

warmgenuineunderstated

Do

+Talk about owners, families, dogs and the outdoors.
+Show safety and capability through stories, not specs.

Don't

−Don't use aggressive performance hype.
−Don't separate the stars from the oval.

Logo Inventory

primary

webp

mark

svg

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Subaru

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/subaru-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-subaru-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/subaru-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-subaru-com https://mcp.brandsweets.com/subaru-com/mcp

Subaru trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →