# Subaru

> Generated by BrandSweets from the subaru-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Love. It's what makes Subaru, Subaru.

**Sector:** Automotive

**Founded:** 1954

**Domain:** subaru.com


Subaru is the automotive division of Japan's Subaru Corporation (formerly Fuji Heavy Industries), building cars since 1954. Its star-cluster emblem depicts the Pleiades — 'Subaru' in Japanese — and the brand is known for symmetrical all-wheel drive and boxer engines. The US tagline has been 'Love. It's what makes Subaru, Subaru.' since 2008.

## Voice

**Tone:** warm, genuine, understated

### Do

- Talk about owners, families, dogs and the outdoors.
- Show safety and capability through stories, not specs.

### Don't

- Don't use aggressive performance hype.
- Don't separate the stars from the oval.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Slate Grey | `#5c6163` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#1971d4` | — | Secondary brand color. |
| `accent` | Sea Green | `#468254` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1d252c` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e5e6e6`, 200 `#cfd2d3`, 300 `#b2b6b8`, 400 `#989da0`, 500 `#808789`, 600 `#6c7275`, 700 `#5c6163`, 800 `#45494a`, 900 `#313435`, 950 `#202222`
- **secondary:** 50 `#f0f5f9`, 100 `#dae5f1`, 200 `#adcff5`, 300 `#7bb1ef`, 400 `#4d96ea`, 500 `#247ee5`, 600 `#1971d4`, 700 `#1357a4`, 800 `#0f4480`, 900 `#113155`, 950 `#0b2037`
- **accent:** 50 `#f3f6f4`, 100 `#e1eae3`, 200 `#c3dfca`, 300 `#9fcba9`, 400 `#7eb98c`, 500 `#60a971`, 600 `#4f925e`, 700 `#468254`, 800 `#325d3c`, 900 `#26402c`, 950 `#192a1d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f6`, 100 `#e3e6e8`, 200 `#c7d2db`, 300 `#a6b6c5`, 400 `#879db0`, 500 `#6b869e`, 600 `#597288`, 700 `#495d6f`, 800 `#384856`, 900 `#2a343c`, 950 `#1d252c`

## Typography

### Families

#### HelveticaNeueLTW05-55Roman `helveticaneueltw05-55roman`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `HelveticaNeueLTW05-55Roman, "Helvetica Neue", -apple-system, "Open Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** HelveticaNeueLTW05-55Roman (`helveticaneueltw05-55roman`)
- **body:** HelveticaNeueLTW05-55Roman (`helveticaneueltw05-55roman`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #5c6163 0%, #1971d4 100%)` — worst-case contrast white 4.82:1 AA, black 3.34:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #5f6061 0%, #5b7596 100%)` — ink #ffffff; worst-case contrast white 4.74:1 AA, black 3.33:1 AA-large
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #676c6e 0%, #515658 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #707577 0%, #595e60 100%)`; active `linear-gradient(180deg in oklch shorter hue, #5f6466 0%, #494e50 100%)`

## Logos

### primary
- **Formats:**
  - `webp` (222×92): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/97451284-58c0-4d91-a6e2-02665da5e9ba/logos/primary-637c79dcf1a132aa.webp
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=alt-match-img (54); "logo"/"wordmark" hint in url/class/alt (+22); alt/title contains brand name (+13)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/97451284-58c0-4d91-a6e2-02665da5e9ba/logos/mark-simpleicons-f153664ea7efb816.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: subaru · artwork citation: https://commons.wikimedia.org/wiki/File:Subaru_logo.svg

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/subaru-com/tokens.json
- Tokens (CSS): /b/subaru-com/brand.css
- This document: /b/subaru-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/subaru-com/mcp
- Agent integration guide: /agents.md