Snapchat

The fastest way to share a moment

Social media / messagingverifiedsnapchat.com

Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown at Stanford, built on disappearing photo messages. The Ghostface Chillah ghost on a bright yellow field has been its mark since the start; Snap Inc. went public in 2017.

Color

primary

Snap Yellow

#fffc00

The signature yellow behind the ghost. Source: Snap Inc. brand guidelines (snap.com/brand-guidelines): Snapchat yellow #FFFC00.

secondary

Blue

#0000ee

Secondary brand color.

accent

Yellow

#fffc00

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface. Source: Snap Inc. brand guidelines (snap.com/brand-guidelines): Snapchat yellow #FFFC00.

Typography

heading → Avenir Nextbody → Avenir Next

Avenir Nextavenir-next

custom

The fastest way to share a moment

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklch shorter hue, #fffc00 0%, #0000ee 100%)

Worst-case contrast — white 1.09:1 · black 2.23:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklch shorter hue, #fcfdc4 0%, #5974af 100%)

Worst-case contrast — white 1.05:1 · black 4.54:1 AA · ink #000000

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%)

Worst-case contrast — white 1.07:1 · black 15.96:1 AA · ink #000000

Voice & Tone

friendlyplayfulcasual

Do

+Write like you're talking to a friend.
+Keep the ghost on Snap Yellow whenever possible.

Don't

−Don't recolour or add features to the ghost.
−Don't call it 'Snap Chat'.

Logo Inventory

primary

svg

mark

svg

favicon

png

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Snapchat

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/snapchat-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-snapchat-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/snapchat-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-snapchat-com https://mcp.brandsweets.com/snapchat-com/mcp

Snapchat trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →