# Snapchat

> Generated by BrandSweets from the snapchat-com BrandDoc (v6, schema 1). Do not edit by hand.

## Identity

**Tagline:** The fastest way to share a moment

**Mission:** Snap Inc. is a camera company: we believe the camera presents the greatest opportunity to improve the way people live and communicate.

**Sector:** Social media / messaging

**Founded:** 2011

**Domain:** snapchat.com

**Guidelines:** https://snap.com/en-US/brand-guidelines


Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown at Stanford, built on disappearing photo messages. The Ghostface Chillah ghost on a bright yellow field has been its mark since the start; Snap Inc. went public in 2017.

## Voice

**Tone:** friendly, playful, casual

### Do

- Write like you're talking to a friend.
- Keep the ghost on Snap Yellow whenever possible.

### Don't

- Don't recolour or add features to the ghost.
- Don't call it 'Snap Chat'.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Snap Yellow | `#fffc00` | — | The signature yellow behind the ghost. Source: Snap Inc. brand guidelines (snap.com/brand-guidelines): Snapchat yellow #FFFC00. |
| `secondary` | Blue | `#0000ee` | — | Secondary brand color. |
| `accent` | Yellow | `#fffc00` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. Source: Snap Inc. brand guidelines (snap.com/brand-guidelines): Snapchat yellow #FFFC00. |

### Scales

- **primary:** 50 `#fafaef`, 100 `#f4f3d7`, 200 `#fffda3`, 300 `#fffd6b`, 400 `#fffc38`, 500 `#fffc00`, 600 `#e0dd00`, 700 `#b8b500`, 800 `#8f8c00`, 900 `#5e5d08`, 950 `#3d3c05`
- **secondary:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **accent:** 50 `#fafaef`, 100 `#f4f3d7`, 200 `#fffda3`, 300 `#fffd6b`, 400 `#fffc38`, 500 `#fffc00`, 600 `#e0dd00`, 700 `#b8b500`, 800 `#8f8c00`, 900 `#5e5d08`, 950 `#3d3c05`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Avenir Next `avenir-next`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Avenir Next", Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Avenir Next (`avenir-next`)
- **body:** Avenir Next (`avenir-next`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #fffc00 0%, #0000ee 100%)` — worst-case contrast white 1.09:1, black 2.23:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #fcfdc4 0%, #5974af 100%)` — ink #000000; worst-case contrast white 1.05:1, black 4.54:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ffff14 0%, #e8e400 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (26×12): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2e36510b-9262-43bb-8e65-a62f1f2c1465/logos/primary-6a7a8c1a4b2c7aef.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=header-svg (66); vector SVG (+16); aspect 2.17 — lockup shape (+7)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2e36510b-9262-43bb-8e65-a62f1f2c1465/logos/mark-simpleicons-4a563e4f6289d18a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: snapchat · artwork citation: https://www.snapchat.com/brand-guidelines

### favicon
- **Formats:**
  - `png`: https://static.snapchat.com/images/favicon/favicon-192x192.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/snapchat-com/tokens.json
- Tokens (CSS): /b/snapchat-com/brand.css
- This document: /b/snapchat-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/snapchat-com/mcp
- Agent integration guide: /agents.md