Perplexity

Where knowledge begins.

artificial intelligence / searchverifiedperplexity.ai

Perplexity is an answer engine — it gives direct, cited answers to any question, with sources you can check. The brand is calm and editorial: a warm paper canvas, a deep peacock teal, offblack ink, and Berkeley Mono for citations. It reads like a well-set reference book that happens to be alive.

Color

primary

Peacock

#20808d

The deep teal — links, primary actions, brand moments.

accent

True Turquoise

#1fb8cd

Brighter turquoise for highlights and interactive hover.

surfacedark

Paper

#fbfaf4

The warm paper canvas — the signature off-white background.

textdark

Offblack

#091717

Editorial ink on paper; near-white on the dark canvas.

Typography

display → FK Grotesk Neueheading → FK Grotesk Neuebody → FK Grotesk Neuemono → Berkeley Mono

Berkeley Monoberkeley-mono

licensed

Where knowledge begins.

Foundry:: Berkeley Graphics
Weights:: 400, 700

Berkeley Mono by Berkeley Graphics — commercial license for citations and code. Reference by name only; never rehosted.

FK Grotesk Neuefk-grotesk

licensed

Where knowledge begins.

Foundry:: Florian Karsten Types
Weights:: 400, 500, 700

FK Grotesk Neue by Florian Karsten Types — commercial license held by Perplexity. Reference by name only; never rehost the binaries.

Voice & Tone

knowledgeablecalmeditorialprecise

Do

+Answer directly, then cite
+Be precise and grounded — every claim has a source
+Keep an editorial, reference-book calm
+Invite the next question

Don't

−Never state without a source
−Avoid hype and overclaiming
−Don't clutter the answer with decoration

Sample copy

buttoncta

Ask anything

empty threadempty-state

Ask a question to get a cited answer.

hero headlineheadline

Where knowledge begins.

notificationnotification

Your Daily brief is ready — three answers to start the day.

Logo Inventory

primary

svgpng

mono

svg

Usage Rules

MUSTAnswer, then citevoice
Every claim carries a source. Never state without citing.
MUSTMeet WCAG AA for textaccessibility
Offblack on Paper clears AA comfortably; keep teal for links and large type.
MUSTRespect logo clear spacelogo
Keep at least one cap-height of clear space around the wordmark.
SHOULDKeep the paper canvascolor
The warm off-white 'Paper' is the default background. Teal and turquoise are accents, not fills.

mcpConnect your agent to Perplexity

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/perplexity/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-perplexity": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/perplexity/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-perplexity https://mcp.brandsweets.com/perplexity/mcp