← Perplexity

Guidelines deck

6 boards · page order preserved

  1. artificial intelligence / search2022

    Perplexity

    Where knowledge begins.

    PerplexityPerplexity — Brand
    01Perplexity — Brandcover
  2. Identity · Marks

    Logo

    primaryclear 1× cap heightmin 96px · screen
    Perplexity
    light
    Perplexity
    dark
    Perplexity
    brand
    mark“The Perplexity mark”clear 0.5× mark widthmin 20px · screen
    PE
    light
    PE
    dark
    PE
    brand
    inverseclear 1× cap heightmin 96px · screen
    Perplexity
    light
    Perplexity
    dark
    Perplexity
    brand
    favicon
    PE
    light
    PE
    dark
    PE
    brand
    monoclear 1× logo heightmin 24px · screen
    Perplexity
    light
    Perplexity
    dark
    Perplexity
    brand
    Favicon legibilityfavicon · at native px
    PE
    16px
    PE
    20px
    PE
    24px
    PerplexityLogo
    02Logologo-suite
  3. Tokens · Color

    Color

    Peacock
    primary#20808D
    50950
    AA-lg 4.4
    True Turquoise
    accent#1FB8CD
    50950
    Offblack
    text#091717
    50950
    AA 17.5
    Paper
    surface#FBFAF4
    50950
    PerplexityColor
    03Colorcolor-system
  4. Tokens · Typography

    Typography

    Aa
    FK Grotesk NeueFlorian Karsten Types · licensed

    Where knowledge begins.

    Regular400Medium500Bold700
    Aa
    Berkeley MonoBerkeley Graphics · licensed

    Where knowledge begins.

    Regular400Bold700
    PerplexityTypography
    04Typographytype-specimen
  5. Identity · Voice

    Voice

    knowledgeable·calm·editorial·precise
    Sample · headline
    “Where knowledge begins.”
    Do
    • +Answer directly, then cite
    • +Be precise and grounded — every claim has a source
    • +Keep an editorial, reference-book calm
    • +Invite the next question
    Don't
    • –Never state without a source
    • –Avoid hype and overclaiming
    • –Don't clutter the answer with decoration
    PerplexityVoice
    05Voicevoice
  6. Assets · Imagery

    Imagery

    Photography

    Editorial and quiet — reference materials, libraries, close crops of text and objects, warm natural light. Never generic AI-glow stock.

    Illustration

    Diagrammatic and archival: annotated figures, source cards, subtle teal accents on paper. Restrained, informational, book-like.

    editorialarchivalcalmwarm
    A cited answer on the paper canvas with source badges.product · editorial · ui
    PerplexityImagery
    06Imageryimagery