Pepsi

That's What I Like

Beveragesverifiedpepsi.com

Pepsi was created in 1893 by pharmacist Caleb Bradham in New Bern, North Carolina (as 'Brad's Drink', renamed Pepsi-Cola in 1898) and is PepsiCo's flagship cola. Its red-white-blue globe has been the core of the identity since the 1950s; the 2023 redesign returned a bold black wordmark to the centre of the globe.

Color

primary

Pepsi Blue

#0e0e96

The 2023 identity blue, read as the fill of the official Pepsi logo artwork (Wikimedia Commons, the 2023 Pepsi logo SVG). The record’s own extractor-derived accent, harvested from pepsi.com, is the same #0e0e96. Source: Pepsi 2023 identity blue #0E0E96 — fill value of the official 2023 Pepsi logo artwork (Wikimedia Commons), corroborated by the extractor’s own reading of pepsi.com.

secondary

Pepsi Red

#e32934

Secondary brand color.

accent

Dark Blue

#0e0e96

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Near Black

#111111

Body text on surface.

Typography

body → Inter

Interinter

google

That's What I Like

Weights:: 400, 600, 700

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #0e0e96 0%, #e32934 100%)

Worst-case contrast — white 4.53:1 AA · black 1.52:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #1e2a50 0%, #a16661 100%)

Worst-case contrast — white 4.58:1 AA · black 1.50:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #1322a3 0%, #0c0089 100%)

Worst-case contrast — white 11.76:1 AA · black 1.38:1 · ink #ffffff

Voice & Tone

boldupbeatpop-culture

Do

+Lead with energy and enjoyment.
+Keep the globe intact: blue, red, white.

Don't

−Don't reference the competitor by name in brand copy.
−Don't render the globe in a single colour except in mono lockups.

Logo Inventory

primary

png

favicon

png

mcpConnect your agent to Pepsi

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/pepsi-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-pepsi-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/pepsi-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-pepsi-com https://mcp.brandsweets.com/pepsi-com/mcp

Pepsi trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →