# Pepsi

> Generated by BrandSweets from the pepsi-com BrandDoc (v6, schema 1). Do not edit by hand.

## Identity

**Tagline:** That's What I Like

**Sector:** Beverages

**Founded:** 1893

**Domain:** pepsi.com


Pepsi was created in 1893 by pharmacist Caleb Bradham in New Bern, North Carolina (as 'Brad's Drink', renamed Pepsi-Cola in 1898) and is PepsiCo's flagship cola. Its red-white-blue globe has been the core of the identity since the 1950s; the 2023 redesign returned a bold black wordmark to the centre of the globe.

## Voice

**Tone:** bold, upbeat, pop-culture

### Do

- Lead with energy and enjoyment.
- Keep the globe intact: blue, red, white.

### Don't

- Don't reference the competitor by name in brand copy.
- Don't render the globe in a single colour except in mono lockups.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Pepsi Blue | `#0e0e96` | — | The 2023 identity blue, read as the fill of the official Pepsi logo artwork (Wikimedia Commons, the 2023 Pepsi logo SVG). The record’s own extractor-derived accent, harvested from pepsi.com, is the same #0e0e96. Source: Pepsi 2023 identity blue #0E0E96 — fill value of the official 2023 Pepsi logo artwork (Wikimedia Commons), corroborated by the extractor’s own reading of pepsi.com. |
| `secondary` | Pepsi Red | `#e32934` | — | Secondary brand color. |
| `accent` | Dark Blue | `#0e0e96` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0f0f9`, 100 `#dadaf1`, 200 `#ababf7`, 300 `#7878f2`, 400 `#4949ee`, 500 `#1f1fea`, 600 `#1313cd`, 700 `#0e0e96`, 800 `#0c0c83`, 900 `#0f0f57`, 950 `#0a0a39`
- **secondary:** 50 `#f9f0f1`, 100 `#f0dbdc`, 200 `#f4aeb2`, 300 `#ee7c84`, 400 `#e84f59`, 500 `#e32934`, 600 `#c71a25`, 700 `#a2151f`, 800 `#7e1018`, 900 `#541216`, 950 `#370b0e`
- **accent:** 50 `#f0f0f9`, 100 `#dadaf1`, 200 `#ababf7`, 300 `#7878f2`, 400 `#4949ee`, 500 `#1f1fea`, 600 `#1313cd`, 700 `#0e0e96`, 800 `#0c0c83`, 900 `#0f0f57`, 950 `#0a0a39`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0e0e96 0%, #e32934 100%)` — worst-case contrast white 4.53:1 AA, black 1.52:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1e2a50 0%, #a16661 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.50:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1322a3 0%, #0c0089 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #182dad 0%, #0d0793 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0f1499 0%, #0a0079 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.pepsi.com/sites/brand-pepsi-com/themes/custom/pepsizero_fe/logo.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.pepsi.com/sites/brand-pepsi-com/themes/custom/pepsizero_fe/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/pepsi-com/tokens.json
- Tokens (CSS): /b/pepsi-com/brand.css
- This document: /b/pepsi-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/pepsi-com/mcp
- Agent integration guide: /agents.md