← Pepsi

Guidelines deck

4 boards · page order preserved

  1. Beverages1893

    Pepsi North America

    That's What I Like

    PepsiCover
    01Covercover
  2. Tokens · Color

    Color System

    Pepsi Blue
    primary#0E0E96
    50950
    AA 13.8
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Dark Blue
    accent#0E0E96
    50950
    Pepsi Red
    secondary#E32934
    50950
    AA 4.5
    PepsiColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Intergoogle

    That's What I Like

    Regular400Semibold600Bold700
    PepsiType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Pepsi
    light
    Pepsi
    dark
    Pepsi
    brand
    favicon
    PE
    light
    PE
    dark
    PE
    brand
    Favicon legibilityfavicon · at native px
    PE
    16px
    PE
    20px
    PE
    24px
    PepsiLogo Suite
    04Logo Suitelogo-suite