New Balance

Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

sportsverifiednewbalance.com

Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

Color

primary

Black

#000000

Primary brand color: CTAs, links, active states.

secondary

Crimson

#cf0a2c

Secondary brand color.

accent

Charcoal

#2b2419

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → Proxima Nova W01body → Proxima Nova W01

Proxima Nova W01proxima-nova-w01

custom

Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #000000 0%, #cf0a2c 100%)

Worst-case contrast — white 5.63:1 AA · black 1.00:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #000000 0%, #965d5a 100%)

Worst-case contrast — white 5.24:1 AA · black 1.00:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)

Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff

Logo Inventory

primary

svg

mark

svg

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to New Balance

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/newbalance-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-newbalance-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/newbalance-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-newbalance-com https://mcp.brandsweets.com/newbalance-com/mcp

New Balance trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →