← New Balance

Guidelines deck

4 boards · page order preserved

  1. sportsnewbalance.com

    New Balance United States of America

    Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

    New BalanceCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Charcoal
    accent#2B2419
    50950
    Crimson
    secondary#CF0A2C
    50950
    New BalanceColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Proxima Nova W01custom

    Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

    Regular400Semibold600Bold700
    New BalanceType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    New Balance
    light
    New Balance
    dark
    New Balance
    brand
    markclear 1× logo heightmin 16px · screen
    NB
    light
    NB
    dark
    NB
    brand
    Favicon legibilitymark · at native px
    NB
    16px
    NB
    20px
    NB
    24px
    New BalanceLogo Suite
    04Logo Suitelogo-suite