IBM
For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
Color
Primary brand color: CTAs, links, active states.
Secondary brand color.
Accent: highlights and secondary emphasis.
Page and card background.
Body text on surface.
Typography
For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
- Weights:
- 300, 400, 500, 600, 700
Gradient
Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.
linear-gradient(135deg in oklab, #161616 0%, #0f62fe 100%)
Worst-case contrast — white 5.00:1 AA · black 1.16:1
linear-gradient(135deg in oklab, #161616 0%, #5873a6 100%)
Worst-case contrast — white 4.75:1 AA · black 1.16:1 · ink #ffffff
linear-gradient(180deg in oklch shorter hue, #1f1f1f 0%, #0d0d0d 100%)
Worst-case contrast — white 16.48:1 AA · black 1.08:1 · ink #ffffff
Voice & Tone
Logo Inventory
Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.
https://mcp.brandsweets.com/ibm-com/mcp{
"mcpServers": {
"brandsweets-ibm-com": {
"type": "http",
"url": "https://mcp.brandsweets.com/ibm-com/mcp"
}
}
}claude mcp add --transport http brandsweets-ibm-com https://mcp.brandsweets.com/ibm-com/mcp