# IBM

> Generated by BrandSweets from the ibm-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

**Sector:** big-tech

**Domain:** ibm.com

**Guidelines:** https://newsroom.ibm.com/


For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#161616` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0f62fe` | — | Secondary brand color. |
| `accent` | Bright Blue | `#0062fe` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#161616` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#161616`
- **secondary:** 50 `#eff3fa`, 100 `#d8e1f3`, 200 `#a4c3ff`, 300 `#6c9ffe`, 400 `#397efe`, 500 `#0f62fe`, 600 `#014fdf`, 700 `#0141b7`, 800 `#01328e`, 900 `#08265e`, 950 `#05193d`
- **accent:** 50 `#eff3fa`, 100 `#d7e2f4`, 200 `#a3c6ff`, 300 `#6ba4ff`, 400 `#3884ff`, 500 `#0062fe`, 600 `#0056e0`, 700 `#0046b8`, 800 `#00378f`, 900 `#08295e`, 950 `#051b3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#161616`

## Typography

### Families

#### IBM Plex Sans `ibm-plex-sans`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold
- **Fallback stack:** `"IBM Plex Sans", "Helvetica Neue", Arial, sans-serif`

### Role assignments

- **heading:** IBM Plex Sans (`ibm-plex-sans`)
- **body:** IBM Plex Sans (`ibm-plex-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #161616 0%, #0f62fe 100%)` — worst-case contrast white 5.00:1 AA, black 1.16:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #161616 0%, #5873a6 100%)` — ink #ffffff; worst-case contrast white 4.75:1 AA, black 1.16:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1f1f1f 0%, #0d0d0d 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #262626 0%, #141414 100%)`; active `linear-gradient(180deg in oklch shorter hue, #181818 0%, #070707 100%)`

## Logos

### primary
- **Formats:**
  - `png` (1601×801): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/bdf44879-b379-4a7d-a5b3-b68562486336/logos/primary-fa33c42f81c788da.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=header-img (62); aspect 2.00 — lockup shape (+7); "logo"/"wordmark" hint in url/class/alt (+22)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ibm-com/tokens.json
- Tokens (CSS): /b/ibm-com/brand.css
- This document: /b/ibm-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ibm-com/mcp
- Agent integration guide: /agents.md