← IBM

Guidelines deck

4 boards · page order preserved

  1. big-techibm.com

    IBM

    For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

    IBMCover
    01Covercover
  2. Tokens · Color

    Color System

    Near Black
    primary#161616
    50950
    AA 18.1
    White
    surface#FFFFFF
    50950
    Near Black
    text#161616
    50950
    AA 18.1
    Bright Blue
    accent#0062FE
    50950
    Bright Blue
    secondary#0F62FE
    50950
    IBMColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    IBM Plex Sansgoogle

    For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

    Light300Regular400Medium500Semibold600Bold700
    IBMType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    IBM
    light
    IBM
    dark
    IBM
    brand
    IBMLogo Suite
    04Logo Suitelogo-suite