Hyundai

New Thinking. New Possibilities.

Automotiveverifiedhyundaiusa.com

Hyundai Motor Company was founded in Seoul in 1967 and is South Korea's largest automaker. The slanted 'H' in its oval represents two people shaking hands — company and customer. 'Progress for Humanity' is its brand vision.

Color

primary

Hyundai Blue

#002c5f

Hyundai's brand blue for the oval mark.

secondary

Bright Red

#e63312

Secondary brand color.

accent

Marine

#002c5e

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → Hyundai Sans Headbody → Hyundai Sans Text

Hyundai Sans Headhyundai-sans-head

custom

New Thinking. New Possibilities.

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Hyundai Sans Texthyundai-sans-text

custom

New Thinking. New Possibilities.

Weights:: 400, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #002c5f 0%, #e63312 100%)

Worst-case contrast — white 4.33:1 AA-large · black 1.53:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #1c2837 0%, #a1675b 100%)

Worst-case contrast — white 4.56:1 AA · black 1.41:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #0b376b 0%, #002153 100%)

Worst-case contrast — white 11.84:1 AA · black 1.34:1 · ink #ffffff

Voice & Tone

optimisticmodernhuman-centred

Do

+Talk about progress and people, not just specifications.
+Keep the H oval in Hyundai Blue or white.

Don't

−Don't call the company 'Hyundai Motors'.
−Don't italicise or reshape the H.

Logo Inventory

primary

svg

mark

svg

mono

svg

inverse

svg

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Hyundai

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/hyundaiusa-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-hyundaiusa-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/hyundaiusa-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-hyundaiusa-com https://mcp.brandsweets.com/hyundaiusa-com/mcp

Hyundai trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →