# Hyundai

> Generated by BrandSweets from the hyundaiusa-com BrandDoc (v6, schema 1). Do not edit by hand.

## Identity

**Tagline:** New Thinking. New Possibilities.

**Mission:** Progress for Humanity.

**Sector:** Automotive

**Founded:** 1967

**Domain:** hyundaiusa.com


Hyundai Motor Company was founded in Seoul in 1967 and is South Korea's largest automaker. The slanted 'H' in its oval represents two people shaking hands — company and customer. 'Progress for Humanity' is its brand vision.

## Voice

**Tone:** optimistic, modern, human-centred

### Do

- Talk about progress and people, not just specifications.
- Keep the H oval in Hyundai Blue or white.

### Don't

- Don't call the company 'Hyundai Motors'.
- Don't italicise or reshape the H.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Hyundai Blue | `#002c5f` | — | Hyundai's brand blue for the oval mark. |
| `secondary` | Bright Red | `#e63312` | — | Secondary brand color. |
| `accent` | Marine | `#002c5e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff4fa`, 100 `#d7e5f4`, 200 `#a3ceff`, 300 `#6bb0ff`, 400 `#3895ff`, 500 `#0a7cff`, 600 `#0069e0`, 700 `#0056b8`, 800 `#00438f`, 900 `#002c5f`, 950 `#051f3d`
- **secondary:** 50 `#faf1f0`, 100 `#f1ddda`, 200 `#f8b6aa`, 300 `#f48976`, 400 `#f06047`, 500 `#e63312`, 600 `#d02d11`, 700 `#aa250e`, 800 `#841d0b`, 900 `#58190e`, 950 `#391009`
- **accent:** 50 `#eff4fa`, 100 `#d7e5f4`, 200 `#a3ceff`, 300 `#6bb0ff`, 400 `#3895ff`, 500 `#0a7cff`, 600 `#0069e0`, 700 `#0056b8`, 800 `#00438f`, 900 `#002c5e`, 950 `#051f3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Hyundai Sans Head `hyundai-sans-head`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Hyundai Sans Head", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Hyundai Sans Text `hyundai-sans-text`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Hyundai Sans Text", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Hyundai Sans Head (`hyundai-sans-head`)
- **body:** Hyundai Sans Text (`hyundai-sans-text`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #002c5f 0%, #e63312 100%)` — worst-case contrast white 4.33:1 AA-large, black 1.53:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1c2837 0%, #a1675b 100%)` — ink #ffffff; worst-case contrast white 4.56:1 AA, black 1.41:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0b376b 0%, #002153 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #153f74 0%, #00295c 100%)`; active `linear-gradient(180deg in oklch shorter hue, #022f62 0%, #00194b 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8edd3721-b6b2-46f7-b3b2-f17622259664/logos/primary-5a87501dcdb85dd4.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8edd3721-b6b2-46f7-b3b2-f17622259664/logos/mark-simpleicons-6fecd5788a66682c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: hyundai · artwork citation: https://www.hyundai.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8edd3721-b6b2-46f7-b3b2-f17622259664/logos/mono-6abf11d7bc16522f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8edd3721-b6b2-46f7-b3b2-f17622259664/logos/inverse-839447d562ae17c1.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/hyundaiusa-com/tokens.json
- Tokens (CSS): /b/hyundaiusa-com/brand.css
- This document: /b/hyundaiusa-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/hyundaiusa-com/mcp
- Agent integration guide: /agents.md