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Google

Technology / search & advertisingverifiedgoogle.com

Google began in 1998 as a Stanford research project by Larry Page and Sergey Brin, built around a search engine that ranked pages by the links between them. It is now the core of Alphabet, spanning Search, Android, Chrome, Maps, YouTube, Workspace and Cloud, and its four-colour identity — blue, red, yellow, green — is one of the most recognised marks in the world.

Color

primary
Google Blue
#4285f4

Primary brand blue — first of the four Google colours (blue, red, yellow, green). Source: Google Brand Resource Center (about.google/brand-resource-center).

secondary
Google Red
#ea4335

Secondary brand color. Source: Google Brand Resource Center (about.google/brand-resource-center).

accent
Google Yellow
#fbbc05

Accent: highlights and secondary emphasis. Source: Google Brand Resource Center (about.google/brand-resource-center).

surface
White
#ffffff

Page and card background.

text
Charcoal
#1f1f1f

Body text on surface.

Typography

bodyInter
Interinter
google

The quick brown fox jumps over the lazy dog

Weights:
400, 600, 700

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient
linear-gradient(135deg in oklab, #4285f4 0%, #ea4335 100%)

Worst-case contrast — white 3.55:1 AA-large · black 5.34:1 AA

Aa
Hero--brand-gradient-hero
linear-gradient(135deg in oklab, #5e759b 0%, #9a625a 100%)

Worst-case contrast — white 4.65:1 AA · black 4.25:1 AA-large · ink #ffffff

Aa
Button--brand-gradient-button
linear-gradient(180deg in oklch shorter hue, #3072df 0%, #1559c4 100%)

Worst-case contrast — white 4.57:1 AA · black 3.26:1 AA-large · ink #ffffff

Voice & Tone

helpfulclearhumanplayful

Do

  • +Lead with what the product lets the person do.
  • +Keep sentences short and plain; explain like a knowledgeable friend.

Don't

  • Don't use jargon or internal product codenames.
  • Don't overclaim — say what the feature does, not what it might do.

Logo Inventory

Google primary logo
primary
svg
Google mark logo
mark
svg
Google mono logo
mono
svg
Google inverse logo
inverse
svg

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Google
live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/google-com/mcp
.mcp.json
{
  "mcpServers": {
    "brandsweets-google-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/google-com/mcp"
    }
  }
}
claude codeclaude mcp add --transport http brandsweets-google-com https://mcp.brandsweets.com/google-com/mcp

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Google — BrandSweets