# Google

> Generated by BrandSweets from the google-com BrandDoc (v7, schema 1). Do not edit by hand.

## Identity

**Mission:** To organize the world's information and make it universally accessible and useful.

**Sector:** Technology / search & advertising

**Founded:** 1998

**Domain:** google.com

**Guidelines:** https://about.google/brand-resource-center/


Google began in 1998 as a Stanford research project by Larry Page and Sergey Brin, built around a search engine that ranked pages by the links between them. It is now the core of Alphabet, spanning Search, Android, Chrome, Maps, YouTube, Workspace and Cloud, and its four-colour identity — blue, red, yellow, green — is one of the most recognised marks in the world.

## Voice

**Tone:** helpful, clear, human, playful

### Do

- Lead with what the product lets the person do.
- Keep sentences short and plain; explain like a knowledgeable friend.

### Don't

- Don't use jargon or internal product codenames.
- Don't overclaim — say what the feature does, not what it might do.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Google Blue | `#4285f4` | — | Primary brand blue — first of the four Google colours (blue, red, yellow, green). Source: Google Brand Resource Center (about.google/brand-resource-center). |
| `secondary` | Google Red | `#ea4335` | — | Secondary brand color. Source: Google Brand Resource Center (about.google/brand-resource-center). |
| `accent` | Google Yellow | `#fbbc05` | — | Accent: highlights and secondary emphasis. Source: Google Brand Resource Center (about.google/brand-resource-center). |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1f1f1f` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0f4fa`, 100 `#d9e3f2`, 200 `#a8c8fa`, 300 `#73a6f7`, 400 `#4285f4`, 500 `#186bf2`, 600 `#0c59d4`, 700 `#0a49ae`, 800 `#083987`, 900 `#0c2a5a`, 950 `#081b3a`
- **secondary:** 50 `#f9f1f0`, 100 `#f1dcda`, 200 `#f6b2ac`, 300 `#f18379`, 400 `#ec584b`, 500 `#ea4335`, 600 `#cb2415`, 700 `#a61e11`, 800 `#81170e`, 900 `#561610`, 950 `#380e0a`
- **accent:** 50 `#faf8ef`, 100 `#f3ecd8`, 200 `#fee7a5`, 300 `#fdd96d`, 400 `#fccc3b`, 500 `#fbbc05`, 600 `#dda703`, 700 `#b58803`, 800 `#8d6a02`, 900 `#5d4809`, 950 `#3c2f06`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#1f1f1f`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #4285f4 0%, #ea4335 100%)` — worst-case contrast white 3.55:1 AA-large, black 5.34:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #5e759b 0%, #9a625a 100%)` — ink #ffffff; worst-case contrast white 4.65:1 AA, black 4.25:1 AA-large
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #3072df 0%, #1559c4 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #397bea 0%, #2062ce 100%)`; active `linear-gradient(180deg in oklch shorter hue, #2669d5 0%, #0850ba 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (272×92): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e98420e9-8564-4098-bdc4-a4ace8602082/logos/primary-c03f197b05ef8ce9.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=header-svg (66); vector SVG (+16); aspect 2.96 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e98420e9-8564-4098-bdc4-a4ace8602082/logos/mark-simpleicons-e110f7695401194e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: google · artwork citation: https://partnermarketinghub.withgoogle.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e98420e9-8564-4098-bdc4-a4ace8602082/logos/mono-f9fb6dea18a26823.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e98420e9-8564-4098-bdc4-a4ace8602082/logos/inverse-3a3574bf6c31ff4c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/google-com/tokens.json
- Tokens (CSS): /b/google-com/brand.css
- This document: /b/google-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/google-com/mcp
- Agent integration guide: /agents.md