GitLab

The most comprehensive AI-powered DevSecOps platform.

developer tools / DevSecOps platformverifiedgitlab.com

GitLab is a single application for the entire DevSecOps lifecycle — plan, build, secure, and ship software in one place. The brand centers on the tanuki: a warm orange mark whose gradient is the brand's signature, balanced by a confident purple and the commissioned GitLab Sans. It is open, collaborative, and unapologetically transparent.

Color

primary

Tanuki Orange

#fc6d26

The warm tanuki orange — primary brand color and CTAs.

secondary

GitLab Purple

#6e49cb

The confident purple — secondary brand color, links, accents.

surfacedark

White

#ffffff

Clean white canvas; dark mode uses the near-black.

textdark

Gray 950

#1f1f1f

Body and heading text on white; near-white on dark.

Typography

display → GitLab Sansheading → GitLab Sansbody → GitLab Sansmono → GitLab Mono

GitLab Monogitlab-mono

commissioned

The most comprehensive AI-powered DevSecOps platform.

Foundry:: GitLab
Weights:: 400, 700

GitLab Mono — GitLab's commissioned monospace, released openly. Used in code and diffs.

GitLab Sansgitlab-sans

commissioned

The most comprehensive AI-powered DevSecOps platform.

Foundry:: GitLab
Weights:: 400, 500, 600, 700

GitLab Sans is GitLab's commissioned brand typeface, released openly. Reference by name; self-host per its OFL terms.

Gradients

tanuki-gradientThe signature tanuki gradient — the mark's three-orange sweep. Brand moments only.

Voice & Tone

opencollaborativestraightforwardtransparent

Do

+Be transparent and direct — default to open
+Speak to the whole team, not just one role
+Explain the whole lifecycle plainly
+Credit the community

Don't

−Avoid closed, gatekeeping language
−Don't hide caveats or limitations
−Skip empty enterprise buzzwords

Sample copy

buttoncta

Get free trial

empty projectempty-state

No repositories yet. Create your first project to get started.

hero headlineheadline

Software. Faster.

merge request notificationnotification

Your merge request passed all pipelines and is ready to merge.

Logo Inventory

primary

svgpng

mono

svg

Usage Rules

MUSTMeet WCAG AA for textaccessibility
Gray 950 on white clears AA; keep orange for fills and large type, not small body copy on white.
MUSTRespect logo clear spacelogo
Keep at least half the tanuki width of clear space around the lockup.
MUST NOTNever recolor the tanukilogo
The tanuki keeps its three-orange gradient. Don't flatten it or swap in brand purple.
SHOULDDefault to openvoice
Be transparent and direct. Credit the community; skip gatekeeping language.

mcpConnect your agent to GitLab

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/gitlab/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-gitlab": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/gitlab/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-gitlab https://mcp.brandsweets.com/gitlab/mcp