← GitLab

Guidelines deck

6 boards · page order preserved

  1. developer tools / DevSecOps platform2011

    GitLab

    The most comprehensive AI-powered DevSecOps platform.

    GitLabGitLab — Brand
    01GitLab — Brandcover
  2. Identity · Marks

    Logo

    primaryclear 0.5× mark widthmin 96px · screen
    GitLab
    light
    GitLab
    dark
    GitLab
    brand
    mark“Tanuki”clear 0.5× mark widthmin 24px · screen
    GI
    light
    GI
    dark
    GI
    brand
    inverseclear 0.5× mark widthmin 96px · screen
    GitLab
    light
    GitLab
    dark
    GitLab
    brand
    favicon
    GI
    light
    GI
    dark
    GI
    brand
    monoclear 1× logo heightmin 24px · screen
    GitLab
    light
    GitLab
    dark
    GitLab
    brand
    Favicon legibilityfavicon · at native px
    GI
    16px
    GI
    20px
    GI
    24px
    GitLabLogo
    02Logologo-suite
  3. Tokens · Color

    Color

    Tanuki Orange
    primary#FC6D26
    50950
    fail 2.9
    GitLab Purple
    secondary#6E49CB
    50950
    AA 6.0
    Gray 950
    text#1F1F1F
    50950
    AA 16.5
    White
    surface#FFFFFF
    50950
    GitLabColor
    03Colorcolor-system
  4. Tokens · Typography

    Typography

    Aa
    GitLab SansGitLab · commissioned

    Everyone can contribute.

    Regular400Medium500Semibold600Bold700
    Aa
    GitLab MonoGitLab · commissioned

    Everyone can contribute.

    Regular400Bold700
    GitLabTypography
    04Typographytype-specimen
  5. Identity · Voice

    Voice

    open·collaborative·straightforward·transparent
    Sample · headline
    “Software. Faster.”
    Do
    • +Be transparent and direct — default to open
    • +Speak to the whole team, not just one role
    • +Explain the whole lifecycle plainly
    • +Credit the community
    Don't
    • –Avoid closed, gatekeeping language
    • –Don't hide caveats or limitations
    • –Skip empty enterprise buzzwords
    GitLabVoice
    05Voicevoice
  6. Assets · Imagery

    Imagery

    Photography

    Real, diverse teams collaborating remotely — candid, warm, natural light. GitLab is all-remote, so imagery reflects distributed work, never a single glass office.

    Illustration

    Warm tanuki-orange and purple illustration of the DevSecOps lifecycle — flowing, connected shapes. The tanuki gradient appears in brand moments only.

    warmcollaborativeflowingopen
    The DevSecOps lifecycle illustrated in tanuki orange and purple.illustration · lifecycle · brand
    GitLabImagery
    06Imageryimagery