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General Mills

Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

cpgverifiedgeneralmills.com

Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

Color

primary
#000000

Primary brand color: CTAs, links, active states.

secondary
#0054a6

Secondary brand color.

accent
#0074c1

Accent: highlights and secondary emphasis.

surface
#ffffff

Page and card background.

text
#000000

Body text on surface.

Typography

headingMontserratbodyNoto Sans
Montserratmontserrat
google

Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

Weights:
300, 400, 500, 600, 700, 800
Noto Sansnoto-sans
google

Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

Weights:
300, 400, 500, 600, 700, 800

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient
linear-gradient(135deg in oklab, #000000 0%, #0054a6 100%)

Worst-case contrast — white 7.45:1 AA · black 1.00:1

Aa
Hero--brand-gradient-hero
linear-gradient(135deg in oklab, #000000 0%, #425873 100%)

Worst-case contrast — white 7.30:1 AA · black 1.00:1 · ink #ffffff

Aa
Button--brand-gradient-button
linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)

Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff

Voice & Tone

Logo Inventory

General Mills primary logo
primary
png
General Mills favicon logo
favicon
png
mcpConnect your agent to General Mills
live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/generalmills-com/mcp
.mcp.json
{
  "mcpServers": {
    "brandsweets-generalmills-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/generalmills-com/mcp"
    }
  }
}
claude codeclaude mcp add --transport http brandsweets-generalmills-com https://mcp.brandsweets.com/generalmills-com/mcp