# General Mills

> Generated by BrandSweets from the generalmills-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

**Sector:** cpg

**Domain:** generalmills.com


Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Blue | `#0054a6` | — | Secondary brand color. |
| `accent` | Dark Blue | `#0074c1` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#eff5fa`, 100 `#d7e5f4`, 200 `#a3d1ff`, 300 `#6bb5ff`, 400 `#389cff`, 500 `#0a85ff`, 600 `#0070e0`, 700 `#0054a6`, 800 `#00478f`, 900 `#08335e`, 950 `#05213d`
- **accent:** 50 `#eff6fa`, 100 `#d7e8f4`, 200 `#a3daff`, 300 `#6bc4ff`, 400 `#38afff`, 500 `#0a9dff`, 600 `#0087e0`, 700 `#0074c1`, 800 `#00568f`, 900 `#083c5e`, 950 `#05273d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Montserrat `montserrat`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Montserrat, "Montserrat Fallback", sans-serif`

#### Noto Sans `noto-sans`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `"Noto Sans", "Noto Sans Fallback", sans-serif`

### Role assignments

- **heading:** Montserrat (`montserrat`)
- **body:** Noto Sans (`noto-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #0054a6 100%)` — worst-case contrast white 7.45:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #425873 100%)` — ink #ffffff; worst-case contrast white 7.30:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (2400×1354): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c54dfc51-2727-4f90-a97b-ce99d43f4ffe/logos/primary-ef3c61dd57218cca.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); aspect 1.77 — lockup shape (+7)

### favicon
- **Formats:**
  - `png`: https://edge.sitecorecloud.io/generalmill1621-cmsplatforme170-production28a1-f426/media/Project/GMI/Corporate/GeneralMills/GMI-favicon.png?h=32&iar=0&w=32
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/generalmills-com/tokens.json
- Tokens (CSS): /b/generalmills-com/brand.css
- This document: /b/generalmills-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/generalmills-com/mcp
- Agent integration guide: /agents.md